Last Updated: 01 September 2024

The DFY Agency (“we,” “us,” or “our”), a trading name of [Company Name] registered in England and Wales at 71 Shelton Street, is committed to protecting your privacy. This Privacy Policy outlines the types of information we collect, how we use, share, and protect that information, and your rights in relation to it. By using our services on thedfyagency.com, you agree to the practices described in this Privacy Policy.

1. Data Controller

For the purposes of the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018, The DFY Agency acts as a Data Controller for personal data provided by clients and prospective clients.

2. Types of Information We Collect

We collect and process various types of information, including:

Personal Identification Information

  • Collected Information: Name, email address, postal address, contact number, and any other relevant information you provide.
  • Purpose: To identify and communicate with you about your account, services, or inquiries.

Technical Data

  • Collected Information: IP address, browser type, device information, time zone settings, and information from cookies or similar technologies.
  • Purpose: To analyze website performance, monitor usage patterns, and improve the user experience.

Transactional Information

  • Collected Information: Payment details processed via Stripe and records of transactions made on our website.
  • Purpose: To process payments, confirm transactions, and maintain records for tax and regulatory requirements.

Service-Related Information

  • Collected Information: Information provided in your onboarding form, project requirements, and files or credentials shared to facilitate service delivery.
  • Purpose: To perform the services you’ve purchased and ensure optimal quality of delivery.

3. How We Use Your Information

The DFY Agency uses the information we collect for the following purposes:

  • Service Delivery: To create websites, manage CRMs, and fulfill other digital agency services.
  • Account Management: To handle your account, respond to support inquiries, and manage preferences.
  • Communication: To send updates, newsletters, promotional materials (if opted-in), and information about policy changes.
  • Analytics and Improvement: To assess and improve our website, services, and client experience using aggregated and anonymized data.
  • Legal and Regulatory Compliance: To meet obligations under applicable laws, including anti-money laundering laws, and tax regulations.

4. Legal Basis for Processing

We rely on the following legal bases to process your data:

  • Performance of a Contract: For data necessary to fulfill our contractual obligations (e.g., service delivery).
  • Consent: For marketing and communication preferences, which you may withdraw at any time.
  • Legitimate Interests: For improving service quality, maintaining security, and enhancing user experience.
  • Legal Obligation: For compliance with applicable laws and regulations.

5. Data Sharing and Disclosure

The DFY Agency does not sell, rent, or lease your personal information. We may share your data with:

  • Service Providers: Including Stripe (for payment processing), hosting providers, and email services, all under contract and with data protection safeguards.
  • Third-Party Vendors: For specific services like AI-powered tools and telemarketing agents. These third parties may have their terms and policies, which are available upon request.
  • Legal Authorities: If required by law or to protect our rights, such as for legal disputes, fraud prevention, or to enforce our Terms of Service.

6. International Data Transfers

We may transfer your data to service providers outside the UK or EU, where data protection laws may differ. In such cases, we will implement appropriate safeguards, such as Standard Contractual Clauses, to ensure your data is protected.

7. Data Retention

We retain personal data only as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Typical retention periods are as follows:

  • Account and Service Data: Retained for the duration of the client relationship and up to seven (7) years post-termination to comply with tax, legal, or regulatory obligations.
  • Transactional Records: Retained as required for compliance with financial regulations.
  • Marketing Data: Retained until you withdraw consent or opt out of marketing communications.

8. Data Security

We implement strict security measures to protect your data against unauthorized access, disclosure, alteration, or destruction. These include encryption, access controls, and regular security assessments. While we strive to ensure the highest level of security, no method of electronic storage is completely secure.

9. Your Data Protection Rights

Under GDPR and other data protection laws, you have the following rights regarding your personal information:

  • Right to Access: Request access to your personal data and obtain a copy.
  • Right to Rectification: Correct any inaccuracies in your data.
  • Right to Erasure: Request deletion of your data, subject to legal retention requirements.
  • Right to Restriction: Restrict processing of your data under certain circumstances.
  • Right to Data Portability: Receive your data in a structured format, or have it transmitted to another data controller.
  • Right to Object: Object to processing based on legitimate interests or direct marketing.
  • Right to Withdraw Consent: Withdraw consent for data processing where consent was the legal basis.

If you wish to exercise any of these rights, please contact us at privacy@thedfyagency.com. We will respond to requests within one month, though complex requests may require additional time.

10. Cookies and Tracking Technologies

The DFY Agency uses cookies and similar technologies to enhance your browsing experience, improve website performance, and understand user engagement. Types of cookies include:

  • Essential Cookies: Necessary for website functionality and security.
  • Analytical Cookies: Help us improve our website by understanding usage patterns.
  • Marketing Cookies: Used to deliver relevant content or ads.

You can adjust your cookie settings via your browser preferences. However, disabling cookies may affect website functionality.

11. Marketing Communications

With your consent, we may use your personal information to send you marketing communications. You can opt-out of these communications at any time by following the unsubscribe instructions in emails or by contacting us at privacy@thedfyagency.com.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

13. Children’s Privacy

The DFY Agency’s services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected such information, we will take steps to delete it promptly.

14. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. Changes will be posted on this page, with the “Last Updated” date indicating the most recent version. Material changes may also be communicated to you via email or other means.

15. Contact Information

For questions, concerns, or requests regarding this Privacy Policy, please contact:

Data Protection Officer
The DFY Agency
71 Shelton Street
London, England
Email: privacy@thedfyagency.com