Terms and conditions

Last modified: September 15, 2024

The DFY Agency Terms of Service Agreement

This Terms of Service Agreement (“Agreement”) governs the purchase and use of services provided by The DFY Agency (“we”, “us”, or “our”), a trading name of  a company registered in England and Wales with its principal office at 71 Shelton Street, London, England. This Agreement is made between The DFY Agency and any customer (“Client”, “you”, or “your”) who purchases our services on thedfyagency.com.

Summary of Services Provided:

TheDFY Agency offers a range of services designed to facilitate and enhance agency operations, including:

  • A Done-For-You Agency Website with 24/7 AI chatbot and custom features
  • Lifetime access to a CRM with unlimited client management capabilities
  • A design toolkit with hundreds of templates for branding and marketing
  • Customizable legal templates tailored for various jurisdictions
  • Access to AI-powered telemarketing agents and white-label freelancers
  • Financial and sales resources to support profitability and client acquisition
  • Ongoing support and access to updates

By purchasing or using our services, you acknowledge and agree to the terms set forth in this Agreement. 

Defined Terms

  1. “Client”: The individual or business purchasing services on thedfyagency.com.
  2. “Service(s)”: The specific offerings listed on The DFY Agency’s website, as further detailed in Section 3.
  3. “Order Work”: All work associated with each service purchased, commencing upon completion of the onboarding form by the Client.
  4. “Onboarding Form”: A form completed by the Client providing the necessary information to initiate Service(s).
  5. “Non-exclusive License”: A limited, revocable license to use digital materials provided as part of the Service(s), without transferring ownership.
  6. “Third Party”: Vendors or contractors engaged by The DFY Agency to fulfill or assist in providing Service(s).
  7. “Portal”: A secure online area accessible to the Client to download digital assets and access resources provided under this Agreement.
  8. “Personal Data”: Information relating to an identified or identifiable individual collected for purposes of fulfilling services.

Service Terms and Conditions

3.1 Done-For-You Agency Website

The DFY Agency provides a responsive website tailored for client acquisition, including an AI chatbot and mobile-optimized design.

  • Client Responsibilities: Complete the onboarding form, provide required hosting credentials, and submit all access details necessary for setup.
  • Non-Exclusive Rights: Clients are granted a non-exclusive license to use the site’s functionalities; reselling or redistribution is prohibited.
  • Intellectual Property: All IP rights to themes, plugins, and media remain with their original owners.
  • Revisions: Up to five (5) revision requests are included. Additional revisions may incur fees.
  • Limitations: Filler text will be used unless a “Booster Content” package is purchased.
3.2 Own Your CRM

Clients receive a fully-featured CRM, set up and installed by The DFY Agency on their domain.

  • Non-Exclusive License: Clients receive a non-exclusive license for CRM usage, but ownership remains with the original creator.
  • Hosting Requirements: Client is responsible for providing and maintaining hosting for the CRM.
  • IP Rights: IP rights to the CRM software are retained by its creator.
3.3 Professional Design Toolkit

Access to a range of customizable templates for branding and marketing.

  • Access Requirements: Clients must have a Canva account to access and edit templates.
  • License and Limitations: Non-exclusive usage is permitted for branding and marketing purposes only. Redistribution or resale of templates is prohibited.
3.4 Ready-Made Client Acquisition Copy

Clients receive access to customizable templates for emails, sales scripts, and ads designed for client engagement.

  • Access: Provided via the Portal.
  • License Restrictions: Non-exclusive usage rights; resale or redistribution of content is prohibited.
3.5 Legal Templates

A set of customizable templates covering contracts, policies, and agreements needed for compliance.

  • Disclaimer: Templates are not legal advice; consult a qualified professional.
  • License: Non-exclusive rights for internal business use only.
3.6 AI-Powered Telemarketing Agents

The DFY Agency offers AI agents for lead engagement and multilingual support.

  • Setup and Activation: Clients must opt-in and confirm their intention within 8 weeks of purchase. Usage of third-party vendors requires consent to their terms.
  • Fair Use: Clients agree to fair use guidelines provided upon activation.
  • Service Period: The AI service is available for six (6) months.
3.7 White-Label Services Marketplace

Clients gain access to a network of vetted freelancers.

  • Disclaimer: The DFY Agency disclaims responsibility for the quality, reliability, or performance of any freelancer. Clients should perform due diligence.
3.8 AI-Powered “Employees”

Clients may activate AI assistants for various tasks like customer service, market research, and content management.

  • Signup and Terms: Clients must sign up within 8 weeks post-purchase and agree to the platform’s terms.
  • Disclaimer: The DFY Agency disclaims liability for AI output accuracy.
3.9 Financial Tools

Access to financial templates for pricing, budgeting, and projections.

  • Disclaimer: No warranties regarding the accuracy or completeness of these tools. Consult a financial professional for specific advice.
3.10 Client Acquisition and Sales Resources

Tools and templates for client lead generation and sales.

  • Disclaimer: Provided “as-is” without warranty of effectiveness or applicability.
3.11 Ongoing Support and Updates

Clients have access to chat or email support during UK business hours (Monday-Friday, 9 AM – 5 PM). Support is provided for up to three (3) months from the date of purchase. After this period, additional support must be purchased at a rate determined by The DFY Agency. Updates to resources or templates will continue to be provided as available, without additional cost, for the duration of the support period.

General Terms & Conditions

4.1 Age Requirement

Clients must be at least 18 years old to purchase services from The DFY Agency.

4.2 Assignment

The DFY Agency reserves the right to assign its rights and obligations under this Agreement to any party at its discretion. Clients may not assign their rights or obligations under this Agreement.

4.3 Data Collection and Processing

The DFY Agency acts as a Data Controller in line with ICO regulations and collects Personal Data such as names, contact details, and business information as necessary for service provision. Data Processing: Data may be processed outside the EU/UK for service fulfillment. Payment Processing: Stripe is our payment processor, and Clients must adhere to Stripe’s terms of service when making payments.

4.4 Intellectual Property Ownership and License

All intellectual property rights to materials created or provided by The DFY Agency, including templates, tools, and methods, remain with The DFY Agency or the original IP owners. The Client is granted a non-exclusive, revocable, non-transferable license to use these materials for internal business purposes only and is prohibited from redistributing, sublicensing, or reselling them, unless otherwise agreed in writing.

4.5 Confidentiality

Both The DFY Agency and the Client agree to keep confidential any information received during the provision of services, including proprietary business practices, financial data, and client lists. This obligation remains in effect beyond the termination of this Agreement.

4.6 Modification of Terms

The DFY Agency reserves the right to modify this Agreement at any time. Any material changes will be communicated to Clients via email or a notice on our website. Continued use of the services after modification constitutes acceptance of the revised terms.

4.7 Indemnification

The Client agrees to indemnify, defend, and hold harmless The DFY Agency from and against any and all claims, damages, liabilities, costs, and expenses (including legal fees) arising from or related to (i) the Client’s use of the services, (ii) the Client’s breach of this Agreement, or (iii) any third-party claim regarding the Client’s actions.

4.8 Payment Terms

All payments are due in full upon purchase. Work on orders will commence immediately following the submission of the onboarding form. Refund Policy: Refunds are only available if a cancellation request is received before work begins. Once Order Work has commenced, all sales are final and non-refundable.

Cancellations and Refunds
  • To cancel before work begins, send an email with “Cancellation” as the subject line to support@thedfyagency.com.
  • Refunds will be processed as quickly as possible, but delays may occur due to third-party processors like Stripe.
4.9 Limitation of Liability

The DFY Agency provides all services “as-is” without warranty or representation. In no event will The DFY Agency’s liability exceed the amount paid by the Client for the relevant service. The DFY Agency disclaims liability for indirect, incidental, or consequential damages arising from this Agreement or the use of its services.

4.10 Severability

If any part of this Agreement is found to be invalid or unenforceable, the remaining provisions shall continue to apply in full force and effect.

4.11 Governing Law and Dispute Resolution

This Agreement is governed by the laws of England and Wales. Any disputes arising under this Agreement shall first be resolved through negotiation between the parties. Should the dispute remain unresolved, it shall proceed to binding arbitration in England and Wales under local arbitration rules.

4.12 Ongoing Support and Updates

Clients have access to chat or email support during UK business hours (Monday-Friday, 9 AM – 5 PM). Support is provided for up to three (3) months from the date of purchase. After this period, additional support must be purchased at a rate determined by The DFY Agency. Updates to resources or templates will continue to be provided as available, without additional cost, for the duration of the support period.

4.13 Entire Agreement

This Agreement represents the entire understanding between the Client and The DFY Agency regarding the purchase and use of our services, superseding all previous agreements or representations.

No Guarantee of Results

The DFY Agency makes no guarantees regarding any specific outcomes, including but not limited to client acquisition or financial results. Services are provided “as-is,” and outcomes may vary based on numerous factors outside of The DFY Agency’s control.

Contact information

If you have any questions or concerns about these Terms and Conditions, please contact us.

By using our Services, you agree to abide by these Terms and Conditions, as well as our Privacy Policy, which is incorporated herein by reference.